![]() Amazon promotes boldness among its workers. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.” This statement shows that Amazon’s organizational culture has the following characteristics:īoldness. Success is measured against the possible, not the probable. It’s our job to make bold bets, and we get our energy from inventing on behalf of customers. This cultural condition is responsible for the company’s capacity to seek new opportunities to utilize data-intensive processes to provide efficient online retail service. Features of ’s Organizational CultureĪmazon is known for a corporate culture that pushes employees to explore ideas and take risks. The corresponding cultural characteristics define the capabilities of Inc.’s human resources and, in turn, the e-commerce organization. Amazon ’s organizational culture is seen as a critical factor in the success of the online retail business.
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